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Phone Script
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Hi, my name is [YOUR NAME], and I’m a contributor at USA Today. You were recommended to be in a photo essay about [PROSPECT SUBJECT MATTER].

While I can’t pay you for this one, it will be good exposure for you. Just need a picture of [PROSPECT SUBJECT MATTER] and a 1-2
sentence description.

Email me at XXXXXX@gmail.com or call/text me at
XXX-XXX-XXXX if you want to be included.
I’m trying to verify the participants this week, so
please contact me soon.

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Followup Emails

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Email #1 (Benefit) – After 3 Days
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SUBJECT: Did you remember this?

A few days ago we talked about you being in the USA Today Photo Essay I’m working on, and I just wanted to check back in to see if you had a chance to get that picture yet.

Also, I wanted to make sure you were aware that this is a great chance to get some free exposure for your [BUSINESS/PRACTICE].

Probably best to get that photo right now while it’s still fresh in your mind. 

Talk soon,
[Name]

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Email #2 (Rationale) – After 5 Days
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SUBJECT: Just putting a bug in your ear

Just reminding you to send in that picture for the photo essay.

Remember, not only will it get you that free exposure, but it will also give you something great to share with your customers (and make you look like a total celebrity). smile emoticon

Just email me that pic when you get a moment. Thanks,

[Name]

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Email #3 (SCARCITY) – After 7 Days
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SUBJECT: Bad news

Not to pressure to much, this is pretty much your last chance to get in USA Today.

I only have one spot left, and I need to fill it in the next 24 hours. I really liked talking to you, and chances are I won’t have another opportunity like this for some time. 

Hope to hear from you, 
[NAME]